Marketing, Brand and License Management

To ensure that Icefresh Foods and its customers remain one step ahead of the competition we continuously invest in market data, consumer insight and retail field visits to help us anticipate future trends.
Our experience within the retail and food service industry gives us the unique edge to manage brands efficiently and effectively, covering a number of disciplines.

  • Own Label Development
  • Promotional Strategy
  • Channel Strategy
  • Market Entry Strategy
  • Licensee Strategy

We are the No.1 brand within the low calorie ice cream sector through highly skilled category management expertise, and real knowhow.

We can take your brand and develop this alongside the brand owner in to the UK market.

We currently house international brands including:

Peppa Pig Ice Cream Weight Watchers Iced DessertsDespicable Me 2 LogoMinions Logo