First to Market, Fast to Market
A major UK retailer approached Icefresh Foods in Spring 2018 requesting a particular ice cream SKU to be added to their range for Summer 2018 - in two months time.
RESULT
- Initial brief received and discussed internally
- Factory contacted and briefed
- Artwork design, Packaging design and board printed within 4 weeks
- Product planned in with Factory
- Product delivered into Retail Depot
- Product launched in to Store
LEAD TIME FROM BRIEF
8 WEEKS